BAMBOO STORY
BAMBOO, WHERE IT ACTUALLY MATTERS.
Plenty of brands lead with a material. We start with a question: what does each layer of a diaper need to do, and which material is best suited to that job? Sometimes the answer is bamboo. Sometimes, honestly, it isn't.
That's why we call our diapers bamboo-based, not bamboo. The difference matters, and we'd rather you know exactly where the bamboo is.
LAYER BY LAYER
THE CORE
Certified bamboo TCF fluff.
The core does the heavy lifting, so that's where our bamboo goes. Totally chlorine-free, fully certified, and built with Magical Tubes that spread liquid through the whole core instead of one soggy spot. Up to 12 hours of leak protection.
THE TOPSHEET
Soft TS, chosen on purpose.
Here's where we're different from other bamboo brands: our topsheet isn't bamboo. We tested it. Soft TS performs better and feels softer against your baby's skin than a bamboo topsheet does. With Flash Dry, moisture pulls through fast so skin stays dry instead of damp. We chose the better layer, not the better story.
THE BACKSHEET
Breathable, bamboo-enhanced.
The outer layer is enriched with 15% bamboo and built to breathe, so skin gets air instead of a plastic seal.
And the details that save your day: a built-in Poo Pouch on every size (it contains exactly what you think it contains), and super-stretch side tabs for a fit that moves with your baby.
AND AROUND IT ALL
The box your diapers arrive in is made from 100% recyclable paper. No plastic wrap, no mixed materials, nothing you have to feel bad about.
AND THE WIPES?
No bamboo in there, and we won't pretend otherwise. Our wipes are 99% water on a plastic-free lyocell cloth, made from wood pulp. Extra-large and textured, so you wipe less and clean more. No perfume, no alcohol.
WHY WE TELL IT THIS WAY
We don't call the whole diaper bamboo, because it isn't. We'd rather explain every layer clearly and let the diaper prove itself at 3am.